Atlassian's 5 Rules to Win When Competition is Everywhere with Atlassian's COO

About this talk

Is it starting to feel like competition is everywhere? Do you keep hearing that the market is getting too saturated?

The most successful companies of the last decade from Amazon to Netflix, Microsoft, and Atlassian continue to win despite the competition because have embraced transformational changes. In this session, Atlassian's Chief Operating Officer, Anu Bharadwaj, joins us to share the company's playbook.

Specifically, Anu will discuss:

• Enacting Transformational Change by Building a Movement
• Investing in a Product-Led Model to Drive Exponential Growth
• Harnessing a Unique Culture by Leading with Empathy and Courage
• Building a Community
• Scaling a Platform and Ecosystem